Population explosion for virtual worlds

There are VCs, business angels, and investors who think, that the quick and big money is in ads for virtual worlds.

There are also other voices who expect microtransactions to grow sharply over the next years.

This report at least predicts:

"86% of revenue in 2015 will come from microtransactions -- this equates to a growth from 2008's microtransaction figure of roughly $1 billion, to $17.3 billion in six years time."

It will be interesting to watch how things turn out. Maybe ads can swing up to the same performance.

happy_disbelieving()

What Are The Rewards Of Free-To-Play MMOs?

Nachtrag zu meinem Vortrag beim Virtual Worlds Camp: dieser Artikel bei Gamasutra nennt die gleichen Zahlen für ARPU in Free 2 Play MMOs und Browsergames.

Der ARPU liegt "from 30 cents up to $2", je nach Gameplay und Stärke des Engagements der User: "Sports and gambling games tend to be a bit higher, social games a bit lower."

"[Revenue] typically comes from 5-10% of the total number of users in any given month"

Na bitte. Meine Rede. Genau so stand es in unserem Businessplan. Realistisch aber immer etwas auf der konservativen Seite.

_happy_gambling();